International Teamwear Company to Design Inaugural
Kits for all Northern Super League clubs
Toronto, ON – (December 16, 2024) - The Northern Super League has signed a multiyear partnership with hummel to become the official kit provider for Canada’s professional women’s soccer league. The renowned international teamwear company will supply custom-designed playing kits and training gear for all six Northern Super League clubs.
"Our players will be playing at a world-class level, and we need to ensure they look and feel as exceptional as possible. hummel has a long and deep history in outfitting the world’s top soccer clubs, and we are thrilled to welcome them into the Northern Super League family,” said Christina Litz, President, Northern Super League. "As our exclusive on-pitch apparel provider, hummel’s unique and innovative Northern Super League kits will be instrumental in our efforts to rally Canadians and grow their passion for professional women’s soccer from coast to coast.”
hummel designers are working in partnership with Northern Super League clubs, ownership, and staff in the design process of each club kit, developing custom uniforms with unique designs, The iconic hummel chevrons will be featured on all Northern Super League kits and teamwear.
This partnership signifies hummel’s first sponsorship of a professional women’s league, underscoring the brand’s commitment to advancing women’s sports and its strategic focus on growth in the North American market. hummel’s impressive portfolio of apparel partnerships includes renowned teams such as the Denmark national team, Real Betis of Spain’s La Liga, and Werder Bremen from Germany’s Bundesliga.
“We’re incredibly proud to partner with Canada’s Northern Super League, marking not only a historic moment as hummel's first sponsorship of a professional women’s league but also a significant milestone in our journey to expand in the North American market,” said Lars Stentebjerg, CEO of hummel. “This region is a strategic focus area for our future growth, and this partnership reflects our commitment to advancing women’s sports while staying true to our mission of changing the world through sport. It’s an honour to be a part of this exciting new chapter for Canadian soccer, and we look forward to contributing to the league’s success and inspiring a new generation of athletes.”
The Northern Super League will kickoff on April 16 2025 with six dynamic clubs representing key Canadian markets: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC. Season ticket packages are now available at NSL.ca.
About the Northern Super League
The Northern Super League is Canada’s first professional women’s soccer league, launching in April 2025 with six founding clubs: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC. Built by players and supporters, the League is rooted in global best practices and strives to champion Canadian excellence in sport, equity, and inclusion. For more information and updates, visit www.NSL.ca.
About hummel
Based in Denmark, hummel is celebrating its 101st anniversary as a global leader in sportswear apparel and design. hummel prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. For more information, visit hummel.net